Marisco Vineyard’s brand story, especially the King series, is about history and having scandalous ancestors (the de Mariscos are the director’s own ancestors). It’s all about touching people’s hearts and minds with where they come from – people want to find out more about their own past.
Building a database
“...In the 20 years that I have been in the jewellery business, we have never had such a strong response. We were thrilled with the results”.
We’ve had some amazing feedback from Juliet Sullivan from Dyrberg Kern
Having had mixed results from other magazines, Juliet recently ran an insert in NZ Life & Leisure with an offer for readers to win one of five Swarovski Crystal Conian bracelets.
The results from her investment and this change in strategy “blew her away!”, with Juliet also saying
“...in the 20 years that I have been in the jewellery business, we have never had such a strong response. We were thrilled with the results”. Juliet says she is now wants to secure this sort of result for the future and is in discussion with the NZ Life & Leisure team about an ongoing partnership.
4,459 entries returned representing a 14% redemption rate
Sources: Returns data supplied by Dyrberg Kern Average net paid circulation = 32,323 copies (ABC ANC to 31/12/13)