If you’ve noticed your readership fees are a bit cheaper this year, you can thank your MPA membership. Over the past months Nielsen has worked with the Industry Research Group (of which the MPA is a member) to deliver a 10 per cent reduction in cost to MPA members.
Book now to make sure you don’t miss our November 21 networking session, where two publishers and a retail expert share 10-min talks on the theme of "What worked for us this year - and what didn't".
We’re aware of the angst that you’re fielding from subscribers around the plastic wrap issue – and we’re onto it. The MPA has devoted more time in the last six months to trying to sort an environmentally sound waterproof wrap for our members’ subscriber copies, than to just about any other single issue.