Beyond the Page

Magazines are enduring. But they’re also evolving, as the winners of the Magazine Media Awards attest. To celebrate, the MPA partnered with StopPress & NZ Marketing for a series of long form interviews showcasing some of the winners of the Magazine Media Awards.

Magazine Session - Leveraging Audiences for Commercial Outcomes

Running a successful sports tournament is very much like running a media business. The model of editorial content, paid readers and advertisers is a very similar one to players, ticket sales and sponsors. The ultimate goal in both instances is curating a desirable paid-for experience and leveraging audiences for commercial outcomes. Karl Budge has transformed the ASB Classic and Heineken Open in audience, player and sponsor engagement – what can the magazine industry learn from him?

Winners Announced at the 2015 Magazine Media Awards

The MPA welcomed a glamorous crowd of magazine industry movers and shakers at the annual Magazine Media Awards Gala Dinner. Held on Thursday 3 September 2015 and Origami themed, the Awards celebrated both talent and the transformative nature of the printed page.