Magazine Publishers Association

Here’s your chance to shine among your peers, and clients!  Entry forms are below; entries close Wednesday 4th April 2012. All enquiries to awards12@mpa.org.nz, or phone 09 376 8067 Read More…

Go to www.theglossies.co.nz now!

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Rip It Up is hugely proud to announce and welcome our newest contributor – beloved and unashamedly mouthy singer/songwriter Anika Moa. Read More…

Multi-award-winning journalist Karyn Scherer joins the Listener as its new deputy editor after 15 years with APN, during which time she has been editor of the Daily Post in Rotorua and the launch editor of the Herald’s weekly financial affairs magazine the Business. Earlier this year she won the Canon Print Media Award for best investigation for a series on the potential bidders for the Crafar farms. Read More…

MPA has agreed to a new protocol to more accurately capture the advertising spend occurring in the magazine sector for Nielsen’s Advertising Information Services (AIS). 

This will assist with identifying paid-for content that falls outside traditional display advertising (such as sponsorships, advertorials, special issues, etc.).   Read More…

From http://www.foliomag.com/2011/magazine-publishers-look-where-digital-booming-book-business by Stefanie Botelho

After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. Read More…

From http://www.foliomag.com/2011/2011-state-digital-edition-industry  by Matt Kinsman

Publisher satisfaction grows but monetization continues to frustrate.

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Living gluten-free just got a whole lot easier … you can now have healthy, delicious, gluten-free recipes on your iPhone and iPad! Read More…

A new competition called The Glossies starts today, celebrating great advertising concepts in New Zealand-published magazines. The Magazine Publishers Association (MPA) are giving creative teams the chance to win monthly prizes of lunch at Vinnies restaurant, and a major prize of $10,000 worth of international travel, to be awarded in October 2012.

The Glossies will showcase magazine advertising of all shapes and kinds — this could include an advertiser-commissioned cover, sponsored supplement, tip-on, advertorial, an ad series that reveals over a number of pages, or just a simple, effective display ad.  Ads may qualify if they are innovative, high impact, clever, beautiful, well designed, or thought provoking. Read More…