Ovato NZ are launching a new division aimed at giving small publishers wrap-around support – and have recruited two high-profile local ad sales personalities to help with the first stage. The new division - Ovato Publishing Solutions - is aimed at small independent publishers that the company is predicting will emerge post-Bauer. On top of print and retail distribution services – which Ovato NZ already delivers - it will offer subs management, retail marketing, research insights and ad sales representation.
The results are in – and the MPA’s test case ad campaign for streaming service NEON proves the exceptional cut-through and engagement magazines can offer advertisers. The campaign used magazines almost exclusively to get its message across, in a clever creative which asked readers to bring a NEON ad to life by shining their cell phone torch on the back of the page. Sixty percent of readers who had read a magazine with the ad remembered seeing it – and 35 per cent of them actually got out their phone and interacted with the ad.
We’ve had no joy from the Govt so far on MPA lobbying for a magazine postal subsidy - and the latest NZ Post price hikes take effect from next month. Most publishers are looking at increases of 3 to 6 per cent in their subscriber mailout costs. The one small piece of good news is that as an MPA member you qualify for free SOA certification and data cleansing, so you can make sure you get the cheapest possible rate. Details on how to access this are below.