In a testcase of magazine creativity and effectiveness, 21 MPA member magazines are running creative ads for streaming service NEON. The campaign is the brainchild of Special Group agency, who have worked with the MPA to roll the campaign out over the XXX period. It uses magazines almost exclusively to get its message across, and is designed to showcase the special strengths of the medium.
It was one of those pesky stickers on his apple that gave Steve Watson the idea. The owner of the print finishing business MultiMail had been thinking for some time about replacements for plastic flow wrap used on magazines, catalogues and direct mail.
The MPA asked itself that question at its planning session this year – and the answer was “probably not.” Since then, we’ve talked to staff at AUT’s Communications Studies programme and at the Media Design School, who confirm that fewer students are doing journalism (or editorial design). Students are attracted to the content of magazines, and to their editorial polish, but many don’t think of them when it comes to job selection. To help turn that around, the MPA is planning a simple, flexible web-based work experience programme to match students with magazines, and build their awareness of career opportunities and industry contacts.