2016 Magazine Conference Wrap Up

Magazine Media converged on the Auckland War Memorial Museum for the 2016 Magazine Conference, to hear a line up of industry big hitters including Jane Hastings (former CEO, NZME.) and Romney Whitehead (former Head of Platforms, NET-A-PORTER). See the highlights video here.

Learn to lead our evolving media world

Magazine media is evolving. Fast. To keep up, we need to learn to use all platforms available to engage with our audiences. The MPA are thrilled to announce that Romney is heading to our shores to share her extensive knowledge at our annual Magazine Conference on 26th May. We’ve also arranged a series of exclusive MPA sessions, giving our members the opportunity to work directly with Romney.

Magazine Session - Leveraging Audiences for Commercial Outcomes

Running a successful sports tournament is very much like running a media business. The model of editorial content, paid readers and advertisers is a very similar one to players, ticket sales and sponsors. The ultimate goal in both instances is curating a desirable paid-for experience and leveraging audiences for commercial outcomes. Karl Budge has transformed the ASB Classic and Heineken Open in audience, player and sponsor engagement – what can the magazine industry learn from him?