Magazine Session - Leveraging Audiences for Commercial Outcomes

Running a successful sports tournament is very much like running a media business. The model of editorial content, paid readers and advertisers is a very similar one to players, ticket sales and sponsors. The ultimate goal in both instances is curating a desirable paid-for experience and leveraging audiences for commercial outcomes. Karl Budge has transformed the ASB Classic and Heineken Open in audience, player and sponsor engagement – what can the magazine industry learn from him?

Future Proof Your Business

Come and meet the New Zealanders of the future. MPA Sponsors Nielsen invite all MPA members to a special showing of this essential presentation. Nielsen will talk you through the key trends that are shaping our nation, and what this will mean for your business now and in the future.

Winners Announced at the 2015 Magazine Media Awards

The MPA welcomed a glamorous crowd of magazine industry movers and shakers at the annual Magazine Media Awards Gala Dinner. Held on Thursday 3 September 2015 and Origami themed, the Awards celebrated both talent and the transformative nature of the printed page.