A collection of recent case studies showcasing magazines as a successful and effective advertising medium.
Winegrowers of Ara wanted to raise their profile and develop a print campaign with New Zealand and Australian consumers.
Marisco Vineyard’s brand story, especially the King series, is about history and having scandalous ancestors (the de Mariscos are the director’s own ancestors). It’s all about touching people’s hearts and minds with where they come from – people want to find out more about their own past.
Having had mixed results from other magazines, Juliet recently ran an insert in NZ Life & Leisure with an offer for readers to win one of five Swarovski Crystal Conian bracelets.
This innovative Telecom campaign using the Rip It Up/Groove Guide brands was the Winner of the Most Creative Commercial Use of Magazines catergory at the 2014 Magazine Awards.
The result of a desire to build upon the success of the anual New Zealand Geographic Photographer of the Year competition led to the magazine becoming the winner of the Best Marketing Campaign category at the 2014 Magazine Awards.
The Cancer Society's Daffodil Day was innovative in activating respone from readers which lead to being nominated for the Most Effective Commerical Use catergory at the 2014 Magazine Awards.