A collection of recent case studies showcasing magazines as a successful and effective advertising medium.
Winegrowers of Ara wanted to raise their profile and develop a print campaign with New Zealand and Australian consumers.
Marisco Vineyard’s brand story, especially the King series, is about history and having scandalous ancestors (the de Mariscos are the director’s own ancestors). It’s all about touching people’s hearts and minds with where they come from – people want to find out more about their own past.
Having had mixed results from other magazines, Juliet recently ran an insert in NZ Life & Leisure with an offer for readers to win one of five Swarovski Crystal Conian bracelets.