Research Articles
Nielsen Consumer & Media Insights research explained: Magazine Media Engagement Seminar August 2011
Multiplying the Media Effect
Because television and magazines work in such different but complementary ways, the communication delivered by a TV-only campaign can be substantially enhanced by adding magazines.
Two classic pieces of research which demonstrate this are outlined below; between them, they provide 19 detailed case histories showing how print advertisements can add to and enrich what is perceived in television commercials, especially if the creative treatments in the two media are designed to be complementary. Download and read the article: TV+Magazines Communicate Better
Study on Combining Mags with other Media
Seeing magazine advertising drove consumer attitudes and intended behaviour more effectively and efficiently than viewing television advertising alone or TV in combination with online advertising, according to a new study … Read More: MPA study says magazines are best for driving consumer action
Magazines v TV v Web
(research sourced from Magazine Publishers of America) – what is more effective? Read more about Magazines v TV v Web
How to Improve Magazine Ad Effectiveness
Research has shown that creative quality is the most important factor in affecting advertising results, although media engagement also plays a role… MPA Creative Diagnostic tool
Spectacular Ads Get Spectacular Results
Want proof that larger or “stand out” magazine ads get results? New research provides the hard data you’ve been seeking
A study commissioned by Time Inc., GfK Starch Communications recently looked at how much, on average, atypical ad formats affect readership of magazine advertising. They defined atypical ads or “spectacular ads” as any ad that appears on a special paper stock, including scent strips, and/or exceeds two pages. Consumers were asked whether they “noted,” “associated,” “read some,” or “read most” of the advertisement … (MPA USA)
Read more here: Spectacular Ads get spectacular results
Magazine Facts – MPA Canada
A compendium of Canada’s most requested industry trends and research, consolidated into one useful resource. This publication was created specifically for the media agency community and magazine advertising sales professionals. Canadian research demostrates Magazine Strengths from every angle …Magazine Fact Book – MPA Canada
