“The engagement delivered by the Woman’s Day partnership was huge, reaching significant numbers of mums and kids alike”
Luci Clemow, Spark Activate
(media agency for Unilever Streets)
Advertiser: Unilever Streets
Campaign: Paddle Pop Elemagika
Objectives: Inject fun and excitement into the brand, rapidly grow sales and share for FMCG product
Elements: Front Cover DVD tip-on, Editorial, POS, plus competition in mag.
Results: Huge ROI, a record increase in sales and market share, brand engagement evidenced by competition entries and significant upswing in Google search data (corresponding with brand activity in the magazine), cover tip-on achieved mass distribution of DVD (method to get brand into homes in a lasting way).
for more information: pgardiner@acpmedia.co.nz
