Advertiser: Pacific Brands
Campaign: Bonds Baby of the Year
Objectives: Interaction and brand awareness with a new market, to capitalise on distribution changesElements: Integrated online and print competition campaign, utilising OHbaby! magazine, website, facebook and subscriber e-news
Results: 4,900 entries received rapidly on site, 174,000 unique browsers over 2 months, 77,000 votes, targeted aquisition list built, lift in brand awareness leading to an immediate lift in sales
for more information: angela@ohbaby.co.nz
“We were absolutely delighted with the promotion,
plus OHbaby! developed a mini site for us which enabled us to
talk about the product…The online community is very responsive and invested with OHbaby!”
Tanya Foster, Pacific Brands
Marketing and Divisional Manager
