.
“Small budgets demand creativity and excellent working relationships … the integrated Idealog campaign really delivered”
Advertiser: Icehouse business incubator
Campaign: Icehouse Open Day
Objectives: Attract 200 registrations
Budget: Under $10,000
Elements: Half-page print advertising, interviews, online banner (website and newsletter), online video http://idealog.co.nz/tv/2009/07/nice-ice
Result: Achieved 350 registrations (i.e. exceeded target by 75%). July web traffic doubled – 85% of visitors were new contacts for Icehouse.
For more information:
vernene@tangiblemedia.co.nz
