“Small budgets demand creativity and excellent working relationships … the integrated Idealog campaign really delivered”
Advertiser: Icehouse business incubator
Campaign: Icehouse Open Day
Objectives: Attract 200 registrations
Budget: Under $10,000
Elements: Half-page print advertising, interviews, online banner (website and newsletter), online video http://idealog.co.nz/tv/2009/07/nice-ice
Result: Achieved 350 registrations (i.e. exceeded target by 75%). July web traffic doubled – 85% of visitors were new contacts for Icehouse.
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