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Advertiser: VO5 Extreme
Campaign: VO5 gets an Extreme Style Makeover
Objectives: Re-position the brand and reverse declining sales in a competitive environment
Elements: 4 magazines – FHM, CLEO, New Weekly, Top Gear – to reach not only the target of 18-24 yr old style conscious men but also their ‘female influencers’.
Double page spread advertorials, online and in-store activity, styling demos and product giveaways, an ‘extreme dating challenge’ competition and 4-pg booklet magazine insert following up the ‘date’.
“We wanted to implement a campaign that would create a buzz through interaction
with the brand”
Results: As well as sales and share increases, this partnership allowed V05 to embed Extreme into the very fabric of ACP titles and gain high levels of audience engagement across a range of platforms.
For more information contact pgardiner@acpmedia.co.nz
“During the course of the campaign we saw our growth and share of the Styling Category increase further”
Kate Feek, Senior Brand Manager
BDM Grange
