*1.2 Million New Zealanders read a magazine in the last 24 hours; 2.4 Million New Zealanders have read a magazine in the past week
* 41% of females are heavy magazine readers and 89% of New Zealanders read magazines
* Households with heavy magazine readers are responsible for spending $676 million each week. On average, they spend 5.8% above the typical New Zealand household
*2 Million people have bought products that have been reviewed or recommended in their favourite magazines
*2 Million magazine readers have decided where to buy from as a result of seeing magazine advertisements
*1.8 Million people have gone to events they have seen advertised in their magazine
*64% of Main Household Shoppers would recommend a favourite magazine to friends/family
* Source: Nielsen CMI Q3 10 – Q3 11
