Simon Coley

Simon Coley has worked as a Designer, Creative Director and Marketing Director around the world. He spends a lot of time on the wild west coast of New Zealand especially at Piha beach, where he met business partners Matt and Chris Morrison. Together, they came up with the idea that became All Good Organics – a brand that’s grown rapidly and been remarkably successful with little investment in traditional advertising.

Before founding All Good Organics, Simon was Marketing Bloke at 42 Below Vodka, responsible for taking the already famous brand further in New Zealand and around the world – as well as creating a range of new 42 Below products. He’s co-founder of online power company Powershop, and also worked with New Zealand Trade & Enterprise to conceive the Better by Design programme – aiming to help Kiwi companies gain a competitive design edge off-shore.

Growing Your Own

Discover the emerging trend of brand-owned media channels, and what they mean for magazine media consumption.

Simon’s most recent venture is a striking – and successful – example of brand as media owner. All Good Organics has grown rapidly and been remarkably successful in the developing high value market of the ‘conscious consumer’. All of this has been done with little or no investment in traditional advertising, as Simon’s team created their own media channels and customer dialogue based on beautifully crafted, authentic content. Discover why and how they took this approach.   

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