Spectacular Ads Get Spectacular Results

4/12/2008 12:00:00 a.m.

Want proof that larger or “stand out” magazine ads get results? New research provides the hard data you’ve been seeking

A study commissioned by Time Inc., GfK Starch Communications recently looked at how much, on average, atypical ad formats affect readership of magazine advertising. They defined atypical ads or “spectacular ads” as any ad that appears on a special paper stock, including scent strips, and/or exceeds two pages. Consumers were asked whether they “noted,” “associated,” “read some,” or “read most” of the advertisement ...read more here: Spectacular Ads get Spectacular Results

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