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Spectacular Ads Get Spectacular Results
4/12/2008 12:00:00 a.m.
Want proof that larger or “stand out” magazine ads get results? New research provides the hard data you’ve been seeking More

MPA USA
Magazine Facts - MPA Canada Nov 08
20/11/2008 12:00:00 a.m.
A compendium of Canada's most requested industry trends and research, consolidated into one useful resource. This publication was created specifically for the media agency community and magazine advertising sales professionals. More
How to Improve Magazine Ad Effectiveness
16/12/2008 12:00:00 a.m.
Research has shown that creative quality is the most important factor in affecting advertising results, although media engagement also plays a role... More
The Reader Experience - what does this mean for Advertisers?
16/12/2008 12:00:00 a.m.
Reader experiences can be measured for different consumer segments to inform magazine and advertising executives about how best to connect with various groups... More