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Research

  • MPA USA Handbook 2008
    20/11/2008 12:00:00 a.m.
    Industry trends in the American magazine market, consumer behaviour and profiles ... More

  • Magazine Facts - MPA Canada Nov 08
    20/11/2008 12:00:00 a.m.
    A compendium of Canada's most requested industry trends and research, consolidated into one useful resource. This publication was created specifically for the media agency community and magazine advertising sales professionals. More

  • Study: Magazines Beat TV in ROI
    13/11/2008 12:00:00 a.m.
    Australia's Mitchell Communication Group cites US Study on the ROI of Magazines vs TV More

  • Worldwide Readership Research Symposium 2007, Finnish Media Comparisons
    20/08/2008 12:00:00 a.m.
    Media is less and less a power that unifies people under an umbrella of uniform behaviour and more a source of what ever information or relaxation the consumer needs at a particular time. This study maps out consumer activities in everyday situations and finds out how media in real life attaches itself to those activities ... More