Research

Study on Combining Mags with other Media
14/12/2009 12:00:00 a.m.
Seeing magazine advertising drove consumer attitudes and intended behaviour more effectively and efficiently than viewing television advertising alone or TV in combination with online advertising, according to a new study ... More
Magazine Circulation Audit Report Jan - Jun 2009
31/08/2009 12:00:00 a.m.
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Magazines v TV v Web
9/07/2009 12:00:00 a.m.
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The Reader Experience - what does this mean for Advertisers?
16/12/2008 12:00:00 a.m.
Reader experiences can be measured for different consumer segments to inform magazine and advertising executives about how best to connect with various groups... More
How to Improve Magazine Ad Effectiveness
16/12/2008 12:00:00 a.m.
Research has shown that creative quality is the most important factor in affecting advertising results, although media engagement also plays a role... More
Spectacular Ads Get Spectacular Results
4/12/2008 12:00:00 a.m.
Want proof that larger or “stand out” magazine ads get results? New research provides the hard data you’ve been seeking More

MPA USA
MPA USA Handbook 2008
20/11/2008 12:00:00 a.m.
Industry trends in the American magazine market, consumer behaviour and profiles ... More
Magazine Facts - MPA Canada Nov 08
20/11/2008 12:00:00 a.m.
A compendium of Canada's most requested industry trends and research, consolidated into one useful resource. This publication was created specifically for the media agency community and magazine advertising sales professionals. More
Print Ads earn better Consumer response
13/11/2008 12:00:00 a.m.
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Study: Magazines Beat TV in ROI
13/11/2008 12:00:00 a.m.
Australia's Mitchell Communication Group cites US Study on the ROI of Magazines vs TV More
Worldwide Readership Research Symposium 2007, Finnish Media Comparisons
20/08/2008 12:00:00 a.m.
Media is less and less a power that unifies people under an umbrella of uniform behaviour and more a source of what ever information or relaxation the consumer needs at a particular time. This study maps out consumer activities in everyday situations and finds out how media in real life attaches itself to those activities ... More