PressReader - Rediscovering Digital Editions
Sept. 11, 2018
Rediscovering Digital Editions in 2018
Understanding the opportunities for readers and publishers of a well-managed digital edition
The MPA wish to invite you to attend a 2018 MPA Sponsors session hosted by PressReader on Tuesday 11th September 2018.
Digital Editions are not always fully understood by publishers or readers
They can be as confusing as they can be helpful.
Digital editions have huge potential to reduce distribution costs, reach a wider audience (wherever they live) and provide new insights into your readers.
Digital editions should not be competing with print, but augmenting all your content offerings to encourage new readers, new advertisers and new opportunities for your brand.
Digital editions have the opportunity to provide greater knowledge into your reader’s behaviour and can help to understand your audience on a deeper level.
Use them to target your passionate readers with interactive features, with convenience of use that can be taken in their pocket wherever they go.
Learn more about how an effectively managed digital edition, working together with your print and other digital assets, can grow your readership, increase brand awareness and target new audiences.
We call digital editions, Branded Editions, a product which is tried and trusted by some of the most renewed brands to create a replica product which merges the familiarity of print, with the digital enhancements and distribution opportunities of technology.
The world’s leading newspapers including; The New York Times, The Washington Post, The Guardian, The Bangkok Post and The New Zealand Herald use PressReader’s Branded Editions
PressReader powers everything from large national digital magazines kiosks, to partnering with many small, independent magazine publishers, with various needs to deliver their content locally and internationally.
Let our industry leading technology and global experience help your renown titles and trusted brands be in the most convenient and compelling digital experience.