Kiwis and online shopping

The latest e commerce review from NZPost has some interesting learnings for magazine brands selling subs or merchandise online.  

Some snippets:

  • Online shopping grew 16 per cent YOY with Kiwis spending $4.2billion online in 2018. 
  • 65 per cent of Kiwis prefer to shop from Kiwi brands.
  • Under 30s are the biggest growth segment, but 45 to 59 year olds spend the most at each shop 
  • Buy Now Pay Later options are increasingly popular
  • Online domestic spending is growing faster than international: 19 per cent up YOY, compared to 10 per cent.

NZ Post is a sponsor of the MPA.