Postal changes from July
Still no firm news on the size of next year’s postal price hikes – but Matt Geor from NZ Post (right) has given MPA members early warning of some other changes that will impact on your subscriber mailouts, starting from July 2020.
In short, if (like most of our members) you use Print Post:
From February 2021 you won’t need go through the SOA certification to assess the accuracy of your addresses etc. Instead, with each mailing, you will give them a LDF (this is a file containing the addresses of all the mags that you’re sending out that will match the addresses printed on your magazines) and they will use this to assess accuracy (and pricing) for each mailing. You need to start supplying the LDF from July 2020 to give NZ Post a chance to embed the new process.
You’d still be advised to use data cleansing to get your address data as accurate as possible – and NZ Post will continue to offer free data cleansing to MPA members.
Sally Duggan talks to Matt Geor, NZ Post’s General Manager – Mail, about the postal change from next July:
Most MPA members use Print Post to mail magazines to subscribers, so they will be required to file LDFs for the first time…. is that right?
Yes, that’s correct. From 1 July 2020 all Print Post lodgement will need to have a corresponding Data File (LDF) uploaded at lodgement time to obtain the best possible postage price.
What is involved in supplying an LDF? Is it a lengthy process?
The LDF is a file that contains the addresses of the items being sent which will match the addresses printed on the items. This data is held by mailhouses or publishers to create the address data to print either on the item or on a label. It is a simple process to use that same data to load into the CSV file format that we require to be uploaded. If a member lodges their own items via our system they will need to supply the file themselves. We introduced the same requirement for two other bulk mail products this year and most customer, from very large to quire small, found the process quite straightforward to comply with. It is not a complicated or lengthy process.
How can our members make sure their PrintPost address data is the best it can be, so they qualify for the cheapest rates?
NZ Post has been providing cleansing and SoA certification to MPA members and that remains the best process to follow. The key part of the process is loading any cleansed addresses back into the customer databases where the addresses are stored so they are valid for reuse from that point on.
The cleansing looks at all elements of the address for accuracy and corrects errors that are detected, not just postcodes.
In the past, NZ Post has given MPA members free data cleansing and SOA certification. SOA certification is no longer required, but will you still provide free data cleansing?
Yes - we will continue to offer that to MPA members for no charge.
You say you are getting tougher on postal codes. What will this mean if a publisher sends a magazine without a postal code, or with a wrong one?
The process that will be implemented on July 1 will be checking the file for a valid postcode as well as a correct postcode match for the area the item is being sent to. Where a postcode is missing or incorrect, the item will be uprated to the highest price point on the rate card (yet to be announced but significantly higher than the tiered prices which depend on weight and accuracy level). Those uprated items will be able to be viewed after lodgement and publishers will be able to correct the address noted as incorrect, so it is valid for the next time it is used.