MPA Members get 10% off readership
If you’ve noticed your readership fees are a bit cheaper this year, you can thank your MPA membership.
Over the past months Nielsen has worked with the Industry Research Group (of which the MPA is a member) to deliver a 10 per cent reduction in cost to MPA members. The saving has been achieved by sample size and methodology changes.
The reduction applies to 2019 renewals. Some members will have already got the reduction when they renewed; others will get it when their renewal comes due.
Depending on your level, this will be a saving of $510 to $630.
The reduction doesn't apply to members who have just joined the survey this year.
Don't forget also, that MPA members can display readership (or circ) results graphically - as part of the their total brand touchpoints - on the Magazine360.