MPA Appoints New Executive Director

The Magazine Publishers Association NZ is delighted to announce the appointment of Sally Duggan as Executive Director.

Sally has more than three decades of experience in the magazine industry, having worked as an editor or publisher on a wide variety of different titles and digital media, most recently as editor on NZ House & Garden.

Working with Administration & Communications Manager Jessica Malcolm, Sally’s role will be to bring MPA’s mission to life, celebrating the inspiration and effectiveness of magazines, and showcasing the industry’s rich variety of beyond-the-page innovations in mobile, events, online and video.        

 “It’s a time of tremendous change in the industry, as magazine media find themselves well positioned as trusted brands with large audiences across numerous channels,” said MPA Chairperson James Frankham. “As a hands-on senior creative, Sally understands these changes and opportunities better than most. And as a former board member of the MPA, she has a unique appreciation of the inner workings of both the organisation and the concerns of publishers. 

“Sally is already well known across the sector for her energy, skill and creativity, and we look forward to all of those virtues being applied to the Executive Director role.”

Sally said her time in the industry had given her a huge respect for the ability of magazines to build connections and community with readers – as well as insight into the challenges publishers currently face. “The Magazine Publishers Association has never been more important, and I’m excited to play a part in driving its future direction.”   

Sally takes over from Pip Elliott, who left in December after four years in the role.