2016 Magazine Media Awards Winners
The 2016 Magazine Media Awards celebrate evolution and revolution.
As magazine media continues to grow beyond the printed page, the MPA awarded and rewarded a vibrant assembly of industry innovators at the annual Magazine Media Awards Gala Dinner, held on Thursday 8 September 2016.
Once again, the Magazine Publishers Association (MPA) Magazine Media Awards lit up the Auckland War Memorial Museum Events Centre with bright ideas and big personalities.
With change now a constant in the industry, finalists demonstrated ingenious adaption while doing the basics brilliantly. It’s a fact clearly reflected in all the entries for 2016 challenging the boundaries and expectations around what ‘magazine media’ should look like.
Overall, 45 winners were named across a variety of brand platforms in editorial, commercial, creative and innovation categories, while the judges pointed out the difficulty of deciding who would go home victorious. In many cases, any of the finalists could have taken out the title.
Bauer Media’s Your Home and Garden was awarded the new ‘Magazine 360 Brand Audience’ award, with the judges noting that “the entrants show a strong shift into digital in its broadest context.” MPA Board Member and head of Tangible Media John Baker agrees: “While print’s still really important to the relationship we have with our communities and our businesses, our ability to build media across multiple platforms is now our future.”
In the case of the new ‘Rising Star’ award, it was simply too close to call. Both Rachel Ramsay (Editor New Zealand Weddings) and Kate Cameron (Direct Account Manager, Woman’s Day) were awarded a win, covering both the commercial and editorial ends of the industry.
Lynley Belton was awarded the prestigious Magazine Media Lifetime Achievement Award for her outstanding contribution to the Industry. Lynley’s career has traversed across many aspects of Magazine Media and her passion for the industry has seen her be enormously generous with her expertise & time in Industry bodies, including chairing the MPA Board twice.
New Zealand Geographic took out the much-coveted title of Magazine of the Year, impressing the judges so much they boldly named it a “national icon”, while Shelley Ferguson outshone the competition to snap up the Editor of the Year award. Shelley has had a stellar year, and the judges were unanimous in their verdict that there is little more that could be asked of an editor.
The judges of the Best Journalist category summed up the overall sentiment of all involved in this year’s Awards perfectly: “At a time when there is so much doom and gloom about journalism, we found it alive and well. There is a lot to celebrate.” Paul Dykzeul, Bauer CEO and MPA Chairman agrees: “We have nothing to be embarrassed about, we are very, very good at producing magazines in this country.”
There’s nothing more celebration-worthy than creativity being placed centre stage, and the magazine industry continues to perform time and time again.
We are hugely grateful to the 68 judges and judging convener Kim Mundell who generously gave their time and shared their experience, and would also like to thank our family of sponsors:
Gordon & Gotch