Magazine Media Advertising Spend 2015
MAGAZINE MEDIA ADVERTISING SPEND 2015
In response to the decision of the ASA not to release the New Zealand Advertising Industry Turnover report for 2015, the Magazine Publishers Association (MPA), the independent industry body representing Magazine Publishers in NZ has made the decision to release its data independently.
Magazine Media Advertising Spend for 2015 (January to December) was $210 million, which once again demonstrates the resilience of the magazine media category and the success publishers have had in building and commercialising properties across every available platform.
|Year||Advertising Spend $ Millions|
Definition: Advertising turnover is the total of all commercial (non-circulation) revenue across all platforms including agency commission, from the majority of members of the Magazine Publishers Association (MPA). For some MPA member and non-member publications, an estimate has been made. The figure does not include revenue from revenue from NIM’s – Newspaper Inserted Magazines. Methodology: Data collected and supplied by the MPA
The MPA has consistently captured all commercial (non-circulation) revenue across all platforms, as we believe this represents more accurately how magazine brands build audience engagement and deliver campaigns for our agency and direct clients.
Paul Dykzeul, CEO of Bauer Media and Chairman of the MPA said “The numbers once again demonstrate what a terrific job the magazine industry is doing in evolving its business and publishing models to reflect the changing media environment. It is also refreshing to be liberated from the narrow traditional definitions of medium that characterised media spend measurement of the past.”
For wider media industry response, see the article published on StopPress here.