MPA USA releases 2015 Magazine Media Factbook

The Association of Magazine Media  has announced the release of its 2015 Magazine Media Factbook, the industry's definitive compilation of magazine media research and statistics. The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media. In addition to the Factbook, today's release includes 22 "Tweetable Truths" about the industry - fast facts formatted for social media sharing, including positive – and perhaps counterintuitive – figures about the state of print media.

"It's always inspiring to see magazine media's story laid out by the numbers," said MPA's president and chief executive officer Mary Berner, "particularly now as we expand the delivery of our trusted, created and valued content to a bigger audience, including the most desirable demographics, across new platforms and formats."

The Magazine Media Factbook is used by advertisers, agencies, publishers, financial analysts, retailers, members of the press and educators. MPA member Publisher's Press is the sponsor and printer of the 2015 Magazine Media Factbook. The digital edition can be found here and the 22 "Tweetable Truths" are below.

Press Contacts:

Susan Russ 212-872-3732 
Sruss@magazine.org

Louisa Holmberg 212-872-3724 
Lholmberg@magazine.org

TWENTY-TWO TWEETABALE TRUTHS ABOUT MAGAZINE MEDIA

1. Magazine media's gross audience grew over 10% in Q1 2015 vs. 2014 
Source: Magazine Media 360° Brand Audience Report, Magazine Media Factbook p.7

2. 91% of U.S. adults read print magazines 
Source: GfK MRI Fall 2014, Magazine Media Factbook p.29

3. People under 35 read more print magazines than people over 35  
Source: GfK MRI Fall 2014, Magazine Media Factbook p.31

4. 95% of U.S. adults under 25 read print magazines 
Source: GfK MRI Fall 2014, Magazine Media Factbook p.29

5. Digital edition magazine readers are younger, more educated and wealthier than the average U.S. adult 
Source: GfK MRI, Fall 2014, Magazine Media Factbook p.30

6. Purchase influencers value and welcome magazine media ads more than ads on TV 
Source: Experian, Simmons Multi-Media Engagement Study, Spring 2014, Magazine Media Factbook p.46

7. 231 print magazines launched in 2014—a 25% increase over 2013 
Source: Professor Samir Husni, author of The Guide to New Magazines; MrMagazine.com, Magazine Media Factbook p.69

8. There are over 7,000 print magazine titles in the U.S.—holding steady for 7 years 
Source: National Directory of Magazines/Mediafinder.com, 2015, Magazine Media Factbook p.68

9. Consumers trust and are more inspired and influenced by magazine media than TV 
Source: Experian Marketing Services, Simmons Multi-Media Engagement Study, Spring 2014, Magazine Media Factbook p.37

10. 180 print magazines have thrived for more than 50 years—only 13 TV programs can say the same 
Source: MPA Info Center, Magazine Media Factbook p.67

11. The percentage of U.S. adults who read digital edition magazines has more than quadrupled over the past 3 years 
Source: GfK MRI, Fall 2011–2014, Magazine Media Factbook p.26

12. Want real primetime? The top 25 print magazines reach more adults & teens than the top 25 primetime TV shows 
Source: Carat Insight/Nielsen, September 2013-March 2014, Magazine Media Factbook p.28

13. The number of magazine media mobile web visitors grew over 65% in Q1 2015 vs. 2014 
Source: Magazine Media 360° Brand Audience Report, Magazine Media Factbook p.10

14. Brands achieve higher brand favorability & purchase intent in print magazine ads than they do online or on TV 
Source: InsightExpress 2014, Magazine Media Factbook p.42

15. 61% of readers take action after seeing a print magazine ad 
Source: GfK MRI Starch Advertising Research, July 2013 – June 2014, Magazine Media Factbook p.47

16. Web, mobile web, and video represent 40% of magazine media's total gross audience, compared to 34% a year ago 
Source: Magazine Media 360° Brand Audience Report, Magazine Media Factbook p.7

17. Magazine media video viewership grew 14% in Q1 2015 vs. 2014 
Source: Magazine Media 360° Brand Audience Report, Magazine Media Factbook p.11

18. 14 of the top 15 highest grossing Lifestyle iPad apps are magazine brands 
Source: iTunes, iPad App Store, January 2015, Magazine Media Factbook p.27

19. 4 of the top 5 highest grossing Health & Fitness iPad apps are magazine brands 
Source: iTunes, iPad App Store, January 2015, Magazine Media Factbook p.27

20. 8 of the top 10 highest grossing Food & Drink iPad apps are magazine brands 
Source: iTunes, iPad App Store, January 2015, Magazine Media Factbook p.27

21. 45 of the top 50 highest grossing Lifestyle iPad apps are magazine brands 
Source: iTunes, iPad App Store, January 2015

22. …About the effectiveness of [print] newspapers & magazines… Maybe they are more effective than people give them credit [for]–Martin Sorrell 
Source: Sir Martin Sorrell, Chief Executive, WPP in Broadcasting Press Guild Remarks, 2015

SOURCE MPA - The Association of Magazine Media



RELATED LINKS
http://www.magazine.org