Happy to extend our hospitality
We’re delighted to announce that Intermedia Group became a member of the MPA this month.
Intermedia is “one of the most comprehensive and targeted B2B advertising networks in Australia” and entered the local market in the first half of 2014 with two monthly industry titles FMCG Business and Hospitality Business.
Hospitality Business covers all things related to this industry for bars, cafes, restaurants, motels, hotels, wineries, breweries and catering. It incorporates a dedicated section for the liquor industry called ‘The Shout’. FMCG Business targets decision makers in the supermarket, grocery, route trade and manufacturing industries. It also include a dedicated section for the related liquor business called ‘Liquor News’. Both titles have regular e-newsletters and online offerings that complement the anchor print product.
New Zealand managing director Dale Spencer will be a familiar face to many existing MPA members, having had 30 years’ experience in media on the agency side.
At the time of launch Intermedia’s Australian publisher and managing director Simon Grover said that, “there is a significant opportunity in the New Zealand B2B market. We believe in brands and content engaging meaningfully with industries and communities. As demonstrated by our Australian titles, the mastheads live as an integrated mix of events, digital communication and print titles.
“With The Intermedia Group we have the best of both worlds, from an exceptional local team as well as support and content from Australia and around the globe. The New Zealand economy has a positive outlook and we believe the time is right to introduce these new titles that will provide interest and inspiration to the hospitality and FMCG industries.”