MPA Publishers and Sponsors Offer One-Stop Shop for Christmas Gifts
Member publishers of the Magazine Publishers Association (MPA) have collaborated with NZ Post and iSubscribe – two of its sponsor organisations – to offer New Zealanders an easy way to buy gift-sized mag subscriptions to suit any and every taste.
Mid-way through November, postcards were delivered by NZ Post into the mailboxes of 10,000 Kiwis in Wellington and Nelson. The cards promote a special offer to buy mag subs for Xmas. The discount gets bigger the more gifts purchased; 25% off for one title, 30% off for two, and 35% off for three or more. To purchase, customers are directed to a special website (www.magazines.co.nz) designed and run by iSubscribe. Each subscription on offer has been customised to work out at a less than $50 purchase: six issues of bi-monthlies or monthlies and 12 issues of the weekly titles.
One of the things that makes this promotion special is that it offers a selection of 20 titles from four different publishers: Bauer Media; Fairfax Media; NZME and; Tangible Media. This is the first time these four companies have collaborated on such an offer. Next time, the intention is to open the promotion to all MPA member businesses.
The offer isn’t limited to the two regions where the mail drop took place. Anyone can take advantage of the great deals just by visiting magazines.co.nz before 25 December. Why are you still reading this? Open up your browser and cross off everyone on your list in one go!