CAANZ Media school
10/03/2011
Insight to Media Course: Special rate for MPA members
ATTENTION SALES TEAMS: Grab this valuable opportunity to learn how media buyers understand your media, on the CAANZ ‘Insight to Media’ course
- Do you know how media buyers are taught to assess your product? Learn to speak ‘their language’!
This core course is designed for intermediate-level media planners, buyers and sales representatives who want to obtain a more thorough understanding of planning and buying principles.
Covers the fundamentals of planning and buying a variety of traditional and digital media channels, negotiation skills and how to use research to inform your channel recommendations.
Insight to Media is a practical planning and buying course and class participation is actively encouraged.
Ideal participants: Sales representatives with 1 to 3 years’ industry experience.
Date: Run over 5 Thursdays:
7th July, 21st July, 4th Aug, 18th Aug, 1st Sept
Time: 8:30am to 5:00pm each day
Venue: AUT, Auckland
Investment: MPA members get CAANZ member rate – $1495+GST
Early booking discounts are available
(Non-members $2245+GST)
Course covers media research, theory and practice of planning and buying across all media (tv, newspapers, mags, radio, out-of-home, mail, online and mobile), media negotiation skills.
Magazine module content (run on the same day as newspaper module) includes:
1/. The role of magazines – the market, trends, usage, strengths, weaknesses, tools to gain insights into readers
2/. Selecting the right titles – research / methodologies, measurement and costing, building a schedule
3/. Beyond the full page colour – creative examples (NZ & International) and product samples, integrating and extending the magazine opportunity
4/. Negotiating and maximising value – understanding the measures of success
5/. Practical exercise – using paper printouts of info to design a schedule to meet a brief
