Did you know …?
NEW ZEALANDERS ARE ONE OF THE WORLD'S HIGHEST PER CAPITA CONSUMERS OF MAGAZINES - 88% of New Zealanders are reading magazines.
# There are more heavy consumers of magazines (40% of all New Zealander aged 10+) than heavy consumers of TV (35% of all New Zealanders aged 10+) ^^^
# You are more likely to find 'The TV Guide' magazine in a New Zealand home than you are to find Watties tomato sauce +
# On average, 74% of New Zealanders have read a monthly magazine in the past month ^^^
# On average, readers of monthly magazines will refer to that month’s issue 12.4 times ^^^
# On average, readers of General Interest magazines will refer to an issue 5 times ^^^
# On average, readers of Home, Garden and Entertainment magazines will refer to an issue 7.4 times^^^
# 60% of females aged 25-59, have read at least one of the top 5 consumer monthlies during its publishing period^^^
# 63.5% of households buy magazines in their grocey shop (higher than the proportion that buy wine)***
# The average interval between magazine purchases is 14.2 days - more frequent than soft drinks, cheese, chocolate confectionery and wine ***
# 12 million grocery baskets per annum have a magazine in them. This is approx. 1 in every 10 baskets, which is greater than other categories such as wine, beer, chocolate and icecream ***
# In 2009, advertising revenue generated $217 Million dollars for magazines ^^
# Magazines generated $219 Million dollars at retail in 2009*
# 41,410,750 magaiznes were sold at retail in 2009 ... thats over 11 copies per head of population *
# Consumers rank magazines as the number 1 product they like to see at the grocery check-out ^
# In NZ, over $7 is spent on magazines in retail every second**
# 75% of all magazines sold in NZ are published locally**
# NZ titles account for 65% of the sales value of all magazines sold at retail**
* Netlink, plus Gordon & Gotch, retail data 2009
** MPA NZ Circulation & Distribution sub-committee Aug 2010
*** Nielsen Homescan, year ending 5 Oct 08
^ WSL STrategic Retail, magazine purchaser survey 2007
^^ ASA industry turnover report Dec 09
^^^ Nielsen national Readership survey July 2009 - July 2010
+ Nielsen national Readership survey Jan - Dec 2009