22/11/2011
Businesses are wasting time and money trying to reach people online without realising many resent brands invading their social space. This is according to findings from TNS’s Digital Life study, the most comprehensive view of online consumer behaviour available today, surveying more than 72,000 consumers in 60 countries, including over a thousand New Zealanders. Read More…
20/11/2011
Three North American digital publishing executives share actionable tips on what has worked for their companies and may work for yours…
http://www.foliomag.com/2011/13-ways-jumpstart-revenue
17/11/2011
Click here for video Q & As of Mag Publishers + Agencies at Sydney Magazine Week
Panel of Nick Chan (CEO Pacific Magazines), Simon Davies (Head of Print, OMD), Geoff Hird (Publisher, Westwick0Farrow), Peter Russell (GM Marketing , Fisher & Paykel), Tim Burrowes (Editor, Mumbrella) discussing commoditisation, branding, selling …
14/11/2011
Sydney (November 14, 2011)—The largest gathering of magazine professionals this country has seen celebrated the best in their industry at the Publishers Australia 2011 Excellence Awards in Sydney on Friday night.
At the first joint awards event featuring Publishers Australia and the Magazine Publishers of Australia, PA Chairman Geoff Hird called for one united voice from all sections of the industry to promote the power and health of the magazine, in all its current shapes and forms. Read More…
11/11/2011
Excerpt from www.publishersaustralia.com.au A quality app is what consumers are seeking in magazine and newspaper digital offshoots, according to the first annual “The State of the App” report from McPheters & Company’s iMonitor service. Read More…
7/11/2011
Excerpt from http://www.foliomag.com: In the social scape, the content creators are being pushed to brand themselves along with the copy they produce. Berlind says, “We need our editors to be ‘brandividuals’. We market them as people you have a trusted relationship with. In this day and age of social media, with all the entities you connect to, the majority are people”. As brandividuals, b-to-b editors are expected to be as comfortable on camera as they are on a laptop, “We expect each of our editors to operate equally comfortable in text, video, audio and still realms. We have a few people who can really rise to that challenge, and there’s a bright future for them” … Read More…
26/10/2011
A small Northland primary school that’s created a natural cure for nits using ingredients from their garden, a young mother of four helping out families struggling with skyrocketing food prices, and an Auckland community garden using a bicycle-powered irrigation system are all regional finalists in the New Zealand Gardener 2011 Gardener of the Year Awards Read More…
11/10/2011
Auckland journalist Jon Stephenson has won the prestigious Bayeux-Calvados award for journalism, for his feature article on the New Zealand SAS in Afghanistan published in Metro magazine in May. Read More…
