Did you know …?

NEW ZEALANDERS ARE ONE OF THE WORLD'S HIGHEST PER CAPITA CONSUMERS OF MAGAZINES

# On average, 74% of New Zealanders have read a monthly magazine in the past month ^^

# On average, readers of monthly magazines will refer to that month’s issue 6 times *

# On average, readers of General Interest magazines will refer to an issue 9.6 times ^^ 

# On average, readers of Home, Garden and Entertainment magazines will refer to an issue 7.1 times^^

# 61% of females aged 25-59, have read at least one of the top 5 consumer monthlies during its publishing period^^

# 63.5% of households buy magazines in their grocey shop (higher than the proportion that buy wine)***

# The average interval between magazine purchases is 14.2 days - more frequent than soft drinks, cheese, chocolate confectionery and wine *** 

# 12 million grocery baskets per annum contain a magazine in them. This is approx. 1 in every 10 baskets, which is greater than other categories such as wine, beer, chocolate and icecream ***

# Consumers rank magazines as the number 1 product they like to see at the grocery check-out ^

# In NZ, over $8 is spent on magazines in retail every second**

# 75% of all magazines sold in NZ are published locally**

# NZ titles account for 65% of the sales value of all magazines sold at retail**

    *       Nielsen National Readership survey July 07 – June 08
    **     MPA NZ Circulation & Distribution sub-committee May 2008
    ***    Nielsen Homescan, year ending 5 Oct 08
    ^      WSL STrategic Retail, magazine purchaser survey 2007
    ^^    Nielsen National Readership survey Jan - Dec 2009