Did you know …?

# On average, 67% of New Zealanders have read a weekly magazine in the past week *

# On average, readers of weekly magazines will refer to that week’s issue 3.7 times *

# On average, 75% of New Zealanders have read a monthly magazine in the past month *

# On average, readers of monthly magazines will refer to that month’s issue 6 times *

# 63% of females aged 25-59, have read at least one of the top 5 consumer monthlies during its publishing period.*

# In NZ, over $8 is spent on magazines in retail every second**

# Over the past year, 12 million grocery baskets had a magazine in them. This equates to 1 in every 10 baskets, which is greater than other categories such as wine, beer, chocolate and icecream ***

# 75% of all magazines sold in NZ are published locally**

# NZ titles account for 63% of the sales value of all magazines sold at retail**

    *       Nielsen National Readership July 07 – June 08
    **     MPA NZ Circulation & Distribution sub-committee May 2008
    ***   Nielsen Homescan, year ending 5 Oct 08